May means spring cleaning!

Extension of the deadline for the recognition of industrial property titles in French Polynesia
May 5, 2023
EPO and the fight against forest fires
June 2, 2023
All these years you’ve been reserving Internet domain names all over the place, you’ve bought a company and taken over all its names and you renew them every year… Yes, but… why not take a look at this treasure?

IS IT STILL USEFULL?

– If you don’t use your name, redirect it to a page on your website (“URL Redirection“), or to one of your social network accounts (“IP Redirection“).

– If you’re no longer using your name, sell it on the secondary market (depending on its value), or give it up, checking beforehand that it doesn’t carry information that could be taken over by digital identity thieves.

CAN IT BE GIVEN AWAY?

You may own several companies or subsidiaries, or on the contrary, you may have migrated everything to a single company, but the domain names belong to any of them:

We transfer each name to the company that holds the corresponding rights (trademark, company name) and operates the name: this is an assignment or legal change, or change of ownership,

which your web host ◊ computer specialist ◊ etc. will be happy to organize with your web host (just an automated e-mail exchange to be validated by each party, just to make sure the e-mail doesn’t land in your spam folder).

 

BY THE WAY… WHO HAS THE KEYS?

To renew your names, change their host, modify site content?

You (or ◊ your CFO ◊ your accountant) must have the double, to access at any time the passwords and logins of the hosts of your names – gathered in a list preciously kept up to date (and secret) by ◊ your IT team ◊ webmaster ◊ assistant ◊ ad agency – your choice.

And when you buy a company and its names, ask for this list before the employees leave…

ALL EGGS IN ONE BASKET?

You don’t have to transfer all your names (or those of the company you’ve acquired) to the same host, as each may offer relevant technical solutions or security options (for example).

All you need is the full set of keys (see above).

I DON’T HAVE TIME FOR CLEANING…

  1. Yes-but if the person who manages your website leaves your company and forgets to leave the keys, who’s going to manage your high-performance online sales platform or your intranet, which your customers and partners use every day?
  2. Yes-but if you want to invoke your domain name as a prior right in a legal action, but it’s not in your name, or it’s not being used, this will be impossible and damaging. The domain name corresponding to your brand or your company is a right that can be invoked against someone infringing your brand or company name. A treasure that shouldn’t gather dust in the attic!

 

– Sylvie BOYER, Paralegal at Mark & Law