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October 21, 2022

The Haka, a timeless cultural heritage

Is the end of the untimely use of the Haka in sight? Everyone knows the Haka, the Maori war dance popularised by the New Zealand rugby team, the All-Blacks, who perform it at the start of every match. This war dance was invented in the early 1800s by Te Rauparaha, chief of the Ngati Toa tribe, and his heritage is now perpetuated and defended by the Ngati Toadit. In New Zealand, the Haka is truly part of the nation’s cultural heritage, which notably led to the adoption in 2014 of specific legislation to protect the Haka Ka Mate, the “Haka […]
October 28, 2022

Password: update your reflexes!

The CNIL has just issued a new recommendation to control the security of passwords, taking into account the evolution of knowledge and attacks in this area. This update was necessary, given the increased threats to data security and the clear finding of a study conducted by Verizon in 2021, which revealed that more than 80% of global data breach notifications are related to password issues. But what are the risks associated with poor password management? There are four factors to consider: The simplicity of the password, The listening on the network in order to collect the transmitted passwords, Keeping the […]
November 4, 2022

The impact of intellectual property on the European Union economy

The EPO (European Patent Office) and EUIPO (European Union Industrial Property Office) have studied the impact of intellectual property on the economy of the European Union and EFTA countries (Switzerland, Iceland, and Norway) as well as the United Kingdom during 2017/2019. The study defines IPR (Intellectual Property Rights)-intensive industries in the EU economy (i.e., as those having an above-average ownershop of IPRs per employee, as compared with other IPR-using industries), which include manufacturing, technology, and business services. There are 357 high IPR-intensive industries, 4 more than in 2019 for the previous study with two-thirds using IPR heavily and the report’s […]
November 14, 2022

A color as an identification tool

The adoption of color as a source indicator is becoming more and more evident for companies, especially in the fashion and luxury sectors where color generally contributes to the success of a brand, a symbol of prestige. Indeed, colors play an essential role in the identity of companies, since they have a lasting impact on consumers who will spontaneously associate certain colors with a particular company. Tiffany & Co, Hermès, Christian Louboutin or Milka are good examples, as they are widely recognized by the public through their emblematic colors, and on which they have a trademark right. The same goes […]