The adoption of color as a source indicator is becoming more and more evident for companies, especially in the fashion and luxury sectors where color generally contributes to the success of a brand, a symbol of prestige. Indeed, colors play an essential role in the identity of companies, since they have a lasting impact on consumers who will spontaneously associate certain colors with a particular company. Tiffany & Co, Hermès, Christian Louboutin or Milka are good examples, as they are widely recognized by the public through their emblematic colors, and on which they have a trademark right. The same goes […]