Whether on your website, your products or your advertising materials, the use of a photo, an image, a sound or a musical extract is based on their originality and aesthetic appeal. These creations, true works of the mind, draw attention to your company or products. But behind every work lies an author and his or her rights. Here are a few essential rules to keep in mind: 1. You must ask permission from the author: – wheter he or she is one of several authors, – one of your employees, – or even your advertissing agency. 💣 Even in […]