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The French Open (Roland-Garros) doesn’t start until May, and the French Tennis Federation is already recruiting a legal expert to, among other things, combat ambush marketing. This type of marketing, balanced between provocation and illegality, consists of a company associating its image with the notoriety of a major official event (often sporting: Olympics, Football World Cup…) or with a competitor’s massive advertising campaign, without authorization, without paying the rights to the event’s official sponsorship, or without paying for such a massive advertising campaign. In short: to position itself in the wake of a well-known event to benefit from the advertising […]

Spring is just around the corner! While for some it heralds the return of fine weather and blossoming trees, for others it’s also a time for spring cleaning. Put away your vacuum cleaners and get out your best running shoes, because this March, Decathlon has just announced its strategic shift, with the adoption of a new logo and the dusting off of its brand portfolio. The famous sports retailer aims to strengthen its position and conquer new markets. With this in mind, the company has unveiled its new logo, consisting of a sign “as round as the world with a […]

When it comes to errors made by artificial intelligence tools, it’s common to speak of “hallucinations“, a curious term if ever there was one, as if it were almost unrealistic for AI to make mistakes. How, then, to describe OpenAI and Microsoft’s takeover of several million articles from the respected New York Times newspaper? The complaint filed with the U.S. District Court in Manhattan refers to the damage caused by the artificial intelligence’s “hallucinations”, and calls for compensation in view of the serious damage caused to the reputation of the famous newspaper. Indeed, during this rework, which enables the development […]

#WorldIPDay In 2000, to promote a better understanding of intellectual property, WIPO member states decided that April 26, the date on which the Convention establishing WIPO came into force in 1970, should become World Intellectual Property Day. Since then, World Intellectual Property Day has provided an annual opportunity to highlight the importance of creativity and innovation worldwide. It is also an opportunity to highlight the role played by intellectual property rights in promoting these innovations, whether through patents, trademarks, designs or copyright. This year, the World Intellectual Property Organization (WIPO) is organizing an innovative video competition aimed at young people, […]