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January 26, 2024

The SME Fund is renewed!

For the fourth year running, the European Commission is extending its “ideas powered for business” grant fund for SMEs from January 22, 2024 to December 6, 2024. The objective of this grant is to support European SMEs in the protection of their innovations by helping them to protect their inventions, trademarks and products through industrial property titles by taking charge of part of the official fees. The Fund is open to SMEs established in the European Union. The criteria to enter this category have been provided by the Commission (European Commission website). If you have already benefited from this grant […]
February 2, 2024

The return of vanished brands whets appetites

There are brands that have long since disappeared from our lives, but which had achieved such a level of notoriety that they remain in the collective imagination, or at least in the memories of the generations that knew them. Some of you will remember Mammouth® hypermarkets, which at the time still knew how to crush prices, Banga® dethroned and bought out by its competitor Oasis® or Raider®, the two-finger appetite suppressant, ancestor of Twix®. These brands may have left our shelves and disappeared from our cities, but they have permeated the brains of consumers, arousing the envy of some who […]
February 16, 2024

Intellectual Property: a young lady over 5,000 years old!

As the notion of intellectual property is being abused, as some predict its demise, as OpenAi integrates it into its reflections, as taxations on streaming platforms are put in place, it is interesting to go back to its origins to rediscover its meaning and possibly its usefulness. A rare fact, this notion is shared by virtually all countries , and constitutes a common foundation for all civilizations and economic systems, however diverse they may be. The earliest traces of protection for intellectual creations date back to antiquity, when the Greeks and Romans granted a form of recognition to inventors and […]
February 23, 2024

The popularity of non-foodstuffs Geographical Indications is growing!

Created by the Law No. 2014-344 of March 17, 2014, the Geographical Indication (GI) to protect traditional craft and manufacturing know-how is experiencing a definite craze in France! Since the first GI was approved in 2016, no fewer than 17 GIs have now been validated and 3 are in the process of being approved. As a reminder, this procedure extended the protection that existed at the time only for food and agricultural products to industrial and craft products, so that any company can promote its products and know-how, linked to its territory, and protect itself against the abusive use of geographical […]