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November 4, 2021
January 28, 2022
The price of success – As avoiding damage upstream is better for your image, your sales and your litigation budget, and for the good of your customers and partners, monitor the possible counterfeiting on the Internet for everything that makes you successful with your customers, prospects and Internet users in general. Track down the fraudulent use of your company’s name, of your products that sell well, of the services that make up your reputation, of your notoriety… on internet sites/domain names, social networks, hashtags… and you will discover some of the current tricks of counterfeiters: The classic sale under the […]
February 28, 2022
When your brand is developing well, or your shop combines several elements of layout, graphic charter, product presentation, seducing your public, why not think of capitalising on the investments made and duplicating what has worked for you? Franchising, which allows the franchisor to provide all the necessary support to its franchisees (more than 75,000 in France) to repeat its success, comes first to mind. But there is another proven, simple and secure contractual system, which consists of establishing a network by contracting a trademark licence. The licence allows you to keep control of your brand image while specifying the elements […]