News

October 21, 2021
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Protecting the aesthetics of your product with a single application in 92 countries is possible!

January 20, 2022

Our American friends retreat into a cheese

The world of cheese is in full ferment at the beginning of this new year, after a court in the State of Virginia (United States) considered in its decision that “although the term gruyère may once have been understood to indicate an area of cheese production, the factual record makes it abundantly clear that the term gruyère has now, over time, become generic to cheese purchasers in the United States“. With this decision, the American judge opens up the possibility for any cheese producer to call his cheese Gruyère, even if it does not meet the criteria to be so […]
February 4, 2022

Jamaica joins the Madrid System

As of March 27, 2022, it will be possible to protect your trademark in Jamaica via the international procedure governed by the Madrid System. The Madrid System simplifies the trademark registration process through the filing of a single international trademark application for up to 126 countries, and a centralised management system, where each state examines the application independently from each other, according to their own legislation. Thanks to the simple and rapid designation procedure provided by the Madrid System, French or foreign companies and trademark owners will be able to apply for protection of their trademarks under the Madrid System when they market or plan to […]
February 11, 2022

The European Union SME Fund

The European Commission is renewing and improving its grant fund for SMEs “ideas powered for business” from 16 January to 16 December 2022. The objective is to support European SMEs in protecting their innovations by helping them to protect their inventions, trademarks and products through industrial property rights with the payment of official fees. The Fund is accessible to SMEs established in the European Union. For a French company, two types of fundings are available: A cheque up to 1500€ is available for the payment of filing and registration fees for trademarks and/or designs at European or national level (75% of the amount of […]