Fun fact

According to the latest ranking of favorite toy brands and licenses among 0-6 year olds, carried out by Brand Trends, the famous Danish building block mark jealously guards its position as leader in the EMEA zone (Europe, Africa, Middle East). It is ahead of Disney, Marvel and Barbie. This impressive longevity is of course due to a strong marketing strategy, but also to a well-established and long-standing intellectual property strategy. Indeed, we forget it a little quickly but for many years Lego held a monopoly on its registered designs related to its bricks and characters. Its strategy and influence in […]