Boost your name on the Internet

How to promote your website? 

Simple to start: by taking care of your website’s search engine optimization, i.e. its rise in the first results of the research of the Internet users, which can be done naturally:

• Make sure that your site loads quickly (calibrate content, photos and videos too heavy with your communication agency or webmaster).
• Take care of its security (for example by buying an SSL certificate from your host to authenticate transactions) in order to reassure vigilant Internet users, and the distracted ones, so that search engines give your site priority in search results (compared to non-secure sites).
• Make your site alive, animated by real content, qualitative, relevant and regularly updated.
• Make it known on social networks that may be of interest to your target, so that it is shared and generates visits.
• Advertise it, via emailings for example, so that it is backlinked (i.e., quoted on websites of trusted third parties in your activity or not). These recognized sites contribute by ricochet to an index of confidence attributed to your site, which values it.
• And… without forgetting to communicate on other supports so that the visitors come on your site and not on another with a similar name!

– Sylvie BOYER, Paralegal at Mark & Law